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  • Benjamin

Satisfaction Leads to Success

Updated: Jul 25, 2020


At almost every company, employees are the highest cost.


In talking with founders and leaders, however, I sometimes see great interest in developing sales, products, and marketing and less verve in developing people.


Supporting employees will drive productivity!


A team that is well-trained, fully aligned with company goals, and properly motivated is optimal for everyone.


To maximize team satisfaction AND value:


Recruiting – Determine specific criteria before posting, seek diverse experiences, and measure fit objectively.


Onboarding – Set the tone immediately by clearly defining expectations for success and check on progress often.


Performance – Keep measuring outcomes and raising the bar. Ask “What do you need to succeed?” and respond.


Recognition – When someone exceeds expectations, reward them. Note different motivations require different rewards.


Retention – Engaged employees not only help your business but also retention reduces recruiting and training expenses.


You want productive employees to stay, so build a culture with benefits which recognize employee needs.


Think of these efforts both in terms of smiles and as business investments resulting in growth.

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