At almost every company, employees are the highest cost.
In talking with founders and leaders, however, I sometimes see great interest in developing sales, products, and marketing and less verve in developing people.
Supporting employees will drive productivity!
A team that is well-trained, fully aligned with company goals, and properly motivated is optimal for everyone.
To maximize team satisfaction AND value:
Recruiting – Determine specific criteria before posting, seek diverse experiences, and measure fit objectively.
Onboarding – Set the tone immediately by clearly defining expectations for success and check on progress often.
Performance – Keep measuring outcomes and raising the bar. Ask “What do you need to succeed?” and respond.
Recognition – When someone exceeds expectations, reward them. Note different motivations require different rewards.
Retention – Engaged employees not only help your business but also retention reduces recruiting and training expenses.
You want productive employees to stay, so build a culture with benefits which recognize employee needs.
Think of these efforts both in terms of smiles and as business investments resulting in growth.