𝗦𝘂𝗺𝗺𝗶𝘁 𝗮𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺

To reach a mountain peak, normally we have to climb. Influencer marketing may seem like riding a helicopter up.

An influencer’s endorsement can have a huge impact, however their budget may be out of reach. Let's look at multiple ways to ascend.

𝗪𝗶𝘁𝗵 𝗮 𝗕𝘂𝗱𝗴𝗲𝘁

* Identify valuable influencers based on your target audience*

* Confirm reach and legitimacy (e.g. connecting with real followers)

* Strive for a creative approach (e.g. have them temporarily control your social media)

𝗕𝗼𝗼𝘁𝘀𝘁𝗿𝗮𝗽𝗽𝗶𝗻𝗴

* Target niche markets and microinfluencers (focused on a narrow set of topics or products)

* Look to engage thought leaders instead of celebrities which creates long-term social proof

* Ask influencers to be flexible on terms (e.g. referral fees based on leads or sales)

* Create your own influence (I once helped someone organize a niche group that grew to 6,000 people)

No matter your route, establish goals and KPIs (e.g. views vs. click-throughs) and designate someone to organize and track campaigns. Plan to adapt often since influencer marketing constantly changes.

Be creative to reach potential customers and scale formidable peaks.

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Picture from my trip to Grand Teton National Park in Wyoming. And no, sadly, Kellogg's did not pay me for the Pringles placement.
 
 * See blog post on Audience Persona here: www.webuildscalegrow.com/post/4eeab97a