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๐—ฆ๐˜‚๐—บ๐—บ๐—ถ๐˜ ๐—ฎ๐—ป ๐—œ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ


To reach a mountain peak, normally we have to climb. Influencer marketing may seem like riding a helicopter up.


An influencerโ€™s endorsement can have a huge impact, however their budget may be out of reach. Let's look at multiple ways to ascend.


๐—ช๐—ถ๐˜๐—ต ๐—ฎ ๐—•๐˜‚๐—ฑ๐—ด๐—ฒ๐˜


* Identify valuable influencers based on your target audience*


* Confirm reach and legitimacy (e.g. connecting with real followers)


* Strive for a creative approach (e.g. have them temporarily control your social media)


๐—•๐—ผ๐—ผ๐˜๐˜€๐˜๐—ฟ๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด


* Target niche markets and microinfluencers (focused on a narrow set of topics or products)


* Look to engage thought leaders instead of celebrities which creates long-term social proof


* Ask influencers to be flexible on terms (e.g. referral fees based on leads or sales)


* Create your own influence (I once helped someone organize a niche group that grew to 6,000 people)


No matter your route, establish goals and KPIs (e.g. views vs. click-throughs) and designate someone to organize and track campaigns. Plan to adapt often since influencer marketing constantly changes.


Be creative to reach potential customers and scale formidable peaks.


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Picture from my trip to Grand Teton National Park in Wyoming. And no, sadly, Kellogg's did not pay me for the Pringles placement. * See blog post on Audience Persona here: www.webuildscalegrow.com/post/4eeab97a


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