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  • Writer's pictureBenjamin

๐—ฆ๐˜‚๐—บ๐—บ๐—ถ๐˜ ๐—ฎ๐—ป ๐—œ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ

To reach a mountain peak, normally we have to climb. Influencer marketing may seem like riding a helicopter up.

An influencerโ€™s endorsement can have a huge impact, however their budget may be out of reach. Let's look at multiple ways to ascend.

๐—ช๐—ถ๐˜๐—ต ๐—ฎ ๐—•๐˜‚๐—ฑ๐—ด๐—ฒ๐˜

* Identify valuable influencers based on your target audience*

* Confirm reach and legitimacy (e.g. connecting with real followers)

* Strive for a creative approach (e.g. have them temporarily control your social media)


* Target niche markets and microinfluencers (focused on a narrow set of topics or products)

* Look to engage thought leaders instead of celebrities which creates long-term social proof

* Ask influencers to be flexible on terms (e.g. referral fees based on leads or sales)

* Create your own influence (I once helped someone organize a niche group that grew to 6,000 people)

No matter your route, establish goals and KPIs (e.g. views vs. click-throughs) and designate someone to organize and track campaigns. Plan to adapt often since influencer marketing constantly changes.

Be creative to reach potential customers and scale formidable peaks.


Picture from my trip to Grand Teton National Park in Wyoming. And no, sadly, Kellogg's did not pay me for the Pringles placement. * See blog post on Audience Persona here:

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