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Startups can get so busy solving problems, they lack time to grow.
We help you scale the company so you can focus on the vision.
Scale: Reach Your Peak
You may have amazing ideas, strategy, and charisma but lack the infrastructure to scale your business efficiently and successfully. Thomas Edison once said, “Vision without execution is hallucination.”
Scale: Reach Your Peak is a survival manual for growth founders by converting proven theory into action steps to build and scale your business.
Combining twenty years of experience and research, this 500-page modular handbook covers over 130 independent topics including leadership, sales, marketing, operations, finance, and optimizing teams. In five minutes, learn invaluable insights, best practices, and immediate options.
You see the future so clearly. Let’s get there!
Download a book excerpt from the Leadership section
Founder and President
has handled finance and operations for over 20 years, applying lessons from years of bumpy startup rides to share insights and mitigate risks.
Five successful M&A transactions in just the last ten years.
He contributed to financing, mergers and acquisitions, explosive revenues, and employee growth in his last six roles. Benjamin practices a servant-leader philosophy emphasizing outcomes mutually benefiting the company, customers, and employees.
Resilience, Mindset, and Communication
On this episode of The Startup Smoothie podcast, host Devon Harris and Benjamin Friedman delve into the vital aspects of leadership resilience, growth mindset, and strategic communication. They discuss aligning a founder’s their actions with their words, harnessing the power of feedback, and adopting different leadership styles needed as the business grows.
What People are Saying
Luke V. – Director of Customer Success
We worked together to scale operations and grow the Customer Success team – growing headcount, interviewing candidates, and optimizing internal processes. He brought a wealth of knowledge to the table and helped us persevere through a variety of growing pains. He readily shared insights, made sure that benchmarks were clearly defined, and consistently encouraged our team and the company to improve.
Cody W. – Production Engineer
We worked together in setting financial plans for IT operations -- purchasing, growth projections, and cost reduction initiatives to help us hit profitability for the first time. He brought a culture of continual improvement by setting both short and long-term goals and seeking feedback. He freely shared his knowledge and experience with the team and helped position everyone for success.
Eric M. - SaaS Enterprise Sales Executive
He is proactive in helping companies grow from a business and finance perspective. Some examples of this include initiating an incentive plan to encourage new business and establishing best practices which helped those plans successfully scale. He’s a leader who can work with the various groups within an organization to help build the business.
Rahul S. - EVP, Chief Creative Officer
Shortly after starting, many of the infrastructure issues we were experiencing immediately subsided. His focused approach to the company operations ushered in formal performance reviews and a collaborative environment on-par with many larger organizations.
Kelsey A. - Sr. Data Analyst
He connects the work you're good at with the work your company needs--arguably the most strategic, and validating, quality you can ask for in a supervisor. His expertise in finance as well as people operations make him a key player...he sees the business prop, but he also enables people to execute on whatever their project is with the greatest impact.
Colleen Q. - Head of People Ops
When it comes to running a company, he brings precision, focus, and passion to his work. He always pushed us with questions and asked us to consider alternate ways to solve problems and to deliver beyond expectations; and I am grateful. His leadership style combines enthusiasm and humor mixed with a strong business knowledge and professionalism.
Michael A. - SVP and Managing Dir.
He was a great help in with sales commissions and compensation plans, responding quickly to RFPs and service agreements, and making client introductions.
Terri L. - Executive Director
He combines the ability to create structure and clear processes in a difficult situation and handle it with grace and ease. He was able to integrate traditional and interactive advertising into a cohesive system that improved overall operations and productivity.
Luke V. – Director of Customer Success
We worked together to scale operations and grow the Customer Success team – growing headcount, interviewing candidates, and optimizing internal processes. He brought a wealth of knowledge to the table and helped us persevere through a variety of growing pains. He readily shared insights, made sure that benchmarks were clearly defined, and consistently encouraged our team and the company to improve.
Cody W. – Production Engineer
We worked together in setting financial plans for IT operations -- purchasing, growth projections, and cost reduction initiatives to help us hit profitability for the first time. He brought a culture of continual improvement by setting both short and long-term goals and seeking feedback. He freely shared his knowledge and experience with the team and helped position everyone for success.
Eric M. - SaaS Enterprise Sales Executive
He is proactive in helping companies grow from a business and finance perspective. Some examples of this include initiating an incentive plan to encourage new business and establishing best practices which helped those plans successfully scale. He’s a leader who can work with the various groups within an organization to help build the business.
Rahul S. - EVP, Chief Creative Officer
Shortly after starting, many of the infrastructure issues we were experiencing immediately subsided. His focused approach to the company operations ushered in formal performance reviews and a collaborative environment on-par with many larger organizations.
Kelsey A. - Sr. Data Analyst
He connects the work you're good at with the work your company needs--arguably the most strategic, and validating, quality you can ask for in a supervisor. His expertise in finance as well as people operations make him a key player...he sees the business prop, but he also enables people to execute on whatever their project is with the greatest impact.
Colleen Q. - Head of People Ops
When it comes to running a company, he brings precision, focus, and passion to his work. He always pushed us with questions and asked us to consider alternate ways to solve problems and to deliver beyond expectations; and I am grateful. His leadership style combines enthusiasm and humor mixed with a strong business knowledge and professionalism.
Michael A. - SVP and Managing Dir.
He was a great help in with sales commissions and compensation plans, responding quickly to RFPs and service agreements, and making client introductions.
Terri L. - Executive Director
He combines the ability to create structure and clear processes in a difficult situation and handle it with grace and ease. He was able to integrate traditional and interactive advertising into a cohesive system that improved overall operations and productivity.
Luke V. – Director of Customer Success
We worked together to scale operations and grow the Customer Success team – growing headcount, interviewing candidates, and optimizing internal processes. He brought a wealth of knowledge to the table and helped us persevere through a variety of growing pains. He readily shared insights, made sure that benchmarks were clearly defined, and consistently encouraged our team and the company to improve.
Cody W. – Production Engineer
We worked together in setting financial plans for IT operations -- purchasing, growth projections, and cost reduction initiatives to help us hit profitability for the first time. He brought a culture of continual improvement by setting both short and long-term goals and seeking feedback. He freely shared his knowledge and experience with the team and helped position everyone for success.
Eric M. - SaaS Enterprise Sales Executive
He is proactive in helping companies grow from a business and finance perspective. Some examples of this include initiating an incentive plan to encourage new business and establishing best practices which helped those plans successfully scale. He’s a leader who can work with the various groups within an organization to help build the business.
Rahul S. - EVP, Chief Creative Officer
Shortly after starting, many of the infrastructure issues we were experiencing immediately subsided. His focused approach to the company operations ushered in formal performance reviews and a collaborative environment on-par with many larger organizations.
Kelsey A. - Sr. Data Analyst
He connects the work you're good at with the work your company needs--arguably the most strategic, and validating, quality you can ask for in a supervisor. His expertise in finance as well as people operations make him a key player...he sees the business prop, but he also enables people to execute on whatever their project is with the greatest impact.
Colleen Q. - Head of People Ops
When it comes to running a company, he brings precision, focus, and passion to his work. He always pushed us with questions and asked us to consider alternate ways to solve problems and to deliver beyond expectations; and I am grateful. His leadership style combines enthusiasm and humor mixed with a strong business knowledge and professionalism.
Michael A. - SVP and Managing Dir.
He was a great help in with sales commissions and compensation plans, responding quickly to RFPs and service agreements, and making client introductions.
Terri L. - Executive Director
He combines the ability to create structure and clear processes in a difficult situation and handle it with grace and ease. He was able to integrate traditional and interactive advertising into a cohesive system that improved overall operations and productivity.
Luke V. – Director of Customer Success
We worked together to scale operations and grow the Customer Success team – growing headcount, interviewing candidates, and optimizing internal processes. He brought a wealth of knowledge to the table and helped us persevere through a variety of growing pains. He readily shared insights, made sure that benchmarks were clearly defined, and consistently encouraged our team and the company to improve.
Cody W. – Production Engineer
We worked together in setting financial plans for IT operations -- purchasing, growth projections, and cost reduction initiatives to help us hit profitability for the first time. He brought a culture of continual improvement by setting both short and long-term goals and seeking feedback. He freely shared his knowledge and experience with the team and helped position everyone for success.
Eric M. - SaaS Enterprise Sales Executive
He is proactive in helping companies grow from a business and finance perspective. Some examples of this include initiating an incentive plan to encourage new business and establishing best practices which helped those plans successfully scale. He’s a leader who can work with the various groups within an organization to help build the business.
Rahul S. - EVP, Chief Creative Officer
Shortly after starting, many of the infrastructure issues we were experiencing immediately subsided. His focused approach to the company operations ushered in formal performance reviews and a collaborative environment on-par with many larger organizations.
Kelsey A. - Sr. Data Analyst
He connects the work you're good at with the work your company needs--arguably the most strategic, and validating, quality you can ask for in a supervisor. His expertise in finance as well as people operations make him a key player...he sees the business prop, but he also enables people to execute on whatever their project is with the greatest impact.
Colleen Q. - Head of People Ops
When it comes to running a company, he brings precision, focus, and passion to his work. He always pushed us with questions and asked us to consider alternate ways to solve problems and to deliver beyond expectations; and I am grateful. His leadership style combines enthusiasm and humor mixed with a strong business knowledge and professionalism.
Michael A. - SVP and Managing Dir.
He was a great help in with sales commissions and compensation plans, responding quickly to RFPs and service agreements, and making client introductions.
Terri L. - Executive Director
He combines the ability to create structure and clear processes in a difficult situation and handle it with grace and ease. He was able to integrate traditional and interactive advertising into a cohesive system that improved overall operations and productivity.
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