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饾棛饾椂饾椈饾棻 饾棳饾椉饾槀饾椏 饾棩饾棽饾槂饾棽饾椈饾槀饾棽 饾棧饾棶饾榿饾椀

Updated: Oct 2, 2021



There are many paths to grow your business. Here are many ideas you can apply or amplify to increase revenues.


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路 Many founders anchor their prices to their costs of creation. However, consider raising your price based on value to customers.


路 Pricing is a negotiation. Determine what is important to you and your customers to find the right mix where both sides benefit.


路 As a startup, it's tempting to use low prices to attract customers. Increasing rates is scary but forces selling on value, not on price.


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Finding and engaging the right customers is crucial:


路 Identify your ideal customer profile. Once you know their needs, message how your business solves their problems.


路 Connect your customers, e.g. build a networking group to share ideas around industry and personal development.


路 Communicate your full offerings and give a sample to show its benefits, e.g. limited access to a new product.


路 Ask directly for referrals. Explain your desire to grow and offer talking points to share. Most advocates are happy to help.


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Once you find the right customers, help that relationship grow:


路 Ask customers regularly how things are going and what can be better. This prevents big problems and opens upsell opportunities.


路 Respond quickly to issues. Knowing you are addressing their concerns matters as much as solving the problem.


路 Charge for work outside of scope. You may hesitate to push clients, but remember a valuable relationship is mutual.


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Invest in ways to increase market share:


路 Collaborate with complimentary companies for chances to co-market and cross-sell.


路 Expand thoughtfully into other areas, industries, or demographics, e.g. rely on existing clients for introductions versus starting cold.


路 Spend across multiple channels to reach more people, such as social media, influencer marketing, and public relations.


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Know you are doing and rely on data to make informed decisions:


路 Look beyond the metric of deals-won by focusing on the behaviors and activities which impact outcomes.


路 Build an incentive structure that encourages performance aligned with company goals.


路 Review big wins and losses emphasizing learning, not judgement, to keep improving and to solve scalability issues.


饾棢饾棽饾棶饾椏饾椈饾椂饾椈饾棿


Seek knowledge:


路 Encourage new ideas. Reward suggestions which directly increase revenues with public recognition or even a bonus.


路 Discover what attracted customers, what they value, and what problems they鈥檙e looking to solve.


路 Speak with departing customers to learn what was missing and to ask if you can occasionally contact them about updates.


路 Designate someone to own applying what you learn into action.


There is more than one path to success. Be smart about growth and test paths to reach your vision.


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