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๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐— ๐˜‚๐˜๐˜‚๐—ฎ๐—น ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ถ๐—ป ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€

Updated: Nov 5



While you may be amazing at developing products or leading people, you may struggle to unlock sales.


The key to success in sales is to recognize your level of proficiency and then to determine what you need to improve or supplement.


โ€œ๐‘ป๐’‰๐’†๐’“๐’† ๐’‰๐’‚๐’” ๐’๐’†๐’—๐’†๐’“ ๐’ƒ๐’†๐’†๐’ ๐’‚ ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’” ๐’•๐’‰๐’‚๐’• ๐’”๐’–๐’„๐’„๐’†๐’†๐’…๐’†๐’… ๐’˜๐’Š๐’•๐’‰๐’๐’–๐’• ๐’”๐’‚๐’๐’†๐’”.โ€ โ€“ Mark Cuban

You can view sales not only a means to growing your business, but also as a gate to open opportunities for your customers. In other words, help customers grow by finding mutual value. Letโ€™s unlock how to create positive and reciprocal relationships.



Breaking Down the Sales Relationship


Know Yourself. Embrace your vision and values. Your vision dictates where your passion will lead. Your values create guardrails.


Your genuine enthusiasm to help customers solve problems will build trust as they want to join your journey.



Know Customers. Dig into the customersโ€™ problems. The people who are making decisions may present certain stated objectives while holding deep desires, fears, and hopes.


Ask meaningful questions such as, โ€œWhatโ€™s your biggest fear in the next couple of quarters?โ€ to understand them better.



How You Add Value. Explain how working with you will make their lives better based on your expertise and awareness of their needs. Collaborate to explore and discover useful solutions before proposing your offerings.


Even if that means walking away for now, the customer will respect your approach and may come back later (or refer others).



Seek Feedback. Understand how customers perceive your offerings after the deal closes.


You may quantify your engagement with ratings e.g. through customer satisfaction surveys. However, also ask open questions like โ€œWhat can we do better?โ€ or โ€œWhat new functionality would you like to see next?โ€


This approach provides useful business feedback, insights into your customer, and opportunities for upselling and cross selling.



View sales as forming meaningful relationships to increase opportunities for customer referrals, upsells, and retention.


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Picture from cocoparisienne who can be found here: https://bit.ly/3z4u5G3

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