When selling, decision-makers are being asked to provide their time, energy, and potentially their reputation. Youโre asking a lot.
Knowing this, what if you give something first? Letโs unwrap this.
๐ฆ๐๐ฎ๐ฟ๐๐ ๐ฒ๐ฎ๐๐ถ๐ฒ๐ฟ. Offering something first is a great opener. Envision your reaction when getting even a small gift versus another request.
๐๐ผ๐ฟ๐ฐ๐ฒ๐ ๐ฒ๐บ๐ฝ๐ฎ๐๐ต๐. We rarely truly see others. While any gift is nice, more meaningful gifts* such as a competitive analysis or insight into their industry involve understanding peoples' needs.
๐ฆ๐ต๐ผ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ. Finding the perfect present can be a struggle. (Remember a time shopping for an important person.) When our gift resonates with the client, they will appreciate the gesture.
๐ฅ๐ฒ๐๐ฒ๐ฎ๐น๐ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ. The best gifts reflect not only the receiver, but also the giver. Whether demonstrating competence, creativity, or knowledge, make the gesture display your best.
Any collaboration relies on respect - giving first is a great way to show you appreciate their consideration and effort.
Giving initially and thoughtfully pushes your best and sets the right tone to move forward.
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* Gifts can include: (in order of how hard): Jokes or cartoons; articles or podcasts; genuine recognition of someoneโs work; industry news or report; suggested ideas for their specific business; business or professional networking referrals; an actual example service or product e.g. your marketing company designs them a landing page.
Photo by Samantha Hurley who can be found here: https://wherethelightleaksin.com/
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