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  • Writer's pictureBenjamin

๐—š๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—ป ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€

When selling, decision-makers are being asked to provide their time, energy, and potentially their reputation. Youโ€™re asking a lot.

Knowing this, what if you give something first? Letโ€™s unwrap this.

๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ฒ๐—ฎ๐˜€๐—ถ๐—ฒ๐—ฟ. Offering something first is a great opener. Envision your reaction when getting even a small gift versus another request.

๐—™๐—ผ๐—ฟ๐—ฐ๐—ฒ๐˜€ ๐—ฒ๐—บ๐—ฝ๐—ฎ๐˜๐—ต๐˜†. We rarely truly see others. While any gift is nice, more meaningful gifts* such as a competitive analysis or insight into their industry involve understanding peoples' needs.

๐—ฆ๐—ต๐—ผ๐˜„๐˜€ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ. Finding the perfect present can be a struggle. (Remember a time shopping for an important person.) When our gift resonates with the client, they will appreciate the gesture.

๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ. The best gifts reflect not only the receiver, but also the giver. Whether demonstrating competence, creativity, or knowledge, make the gesture display your best.

Any collaboration relies on respect - giving first is a great way to show you appreciate their consideration and effort.

Giving initially and thoughtfully pushes your best and sets the right tone to move forward.


* Gifts can include: (in order of how hard): Jokes or cartoons; articles or podcasts; genuine recognition of someoneโ€™s work; industry news or report; suggested ideas for their specific business; business or professional networking referrals; an actual example service or product e.g. your marketing company designs them a landing page.

Photo by Samantha Hurley who can be found here:

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