When selling, decision-makers are being asked to provide their time, energy, and potentially their reputation. You’re asking a lot.
Knowing this, what if you give something first? Let’s unwrap this.
𝗦𝘁𝗮𝗿𝘁𝘀 𝗲𝗮𝘀𝗶𝗲𝗿. Offering something first is a great opener. Envision your reaction when getting even a small gift versus another request.
𝗙𝗼𝗿𝗰𝗲𝘀 𝗲𝗺𝗽𝗮𝘁𝗵𝘆. We rarely truly see others. While any gift is nice, more meaningful gifts* such as a competitive analysis or insight into their industry involve understanding peoples' needs.
𝗦𝗵𝗼𝘄𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲. Finding the perfect present can be a struggle. (Remember a time shopping for an important person.) When our gift resonates with the client, they will appreciate the gesture.
𝗥𝗲𝘃𝗲𝗮𝗹𝘀 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. The best gifts reflect not only the receiver, but also the giver. Whether demonstrating competence, creativity, or knowledge, make the gesture display your best.
Any collaboration relies on respect - giving first is a great way to show you appreciate their consideration and effort.
Giving initially and thoughtfully pushes your best and sets the right tone to move forward.
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* Gifts can include: (in order of how hard): Jokes or cartoons; articles or podcasts; genuine recognition of someone’s work; industry news or report; suggested ideas for their specific business; business or professional networking referrals; an actual example service or product e.g. your marketing company designs them a landing page.
Photo by Samantha Hurley who can be found here: https://wherethelightleaksin.com/