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  • Writer's pictureBenjamin

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜: ๐——๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฒ๐—ฎ๐—ฟ๐—น๐˜€

Updated: May 29, 2021

Chinese proverb: โ€œPearls donโ€™t lie on the seashore. If you want one, you must dive for it.โ€

Strong content conveys your passion and contributes to growth.

๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป should appeal to your audience persona* through captivating and useful knowledge and graphics.

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† should include:

1. Set goals (engagement, lead generation, and deals) and metrics

2. Build personas including the audience's challenges and fears

3. Determine topics and insights which appeal to the audience

4. Promote valuable** content across many channels

5. Learn and adapt from results

๐—ง๐—ผ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ the best material consider:

ยท Pick a compelling headline (test a few)

ยท Select topics your team loves (they'll convey enthusiasm)

ยท Present a contrarian idea (as long as you can defend it)

ยท Emphasize quality over quantity (a memorable proverb is a jewel)

ยท Solve a problem and show the actionable solutions

ยท Display attractive, complementary visuals

ยท Weigh the value of outsourcing expertise

Finally, remember less is more. Start with a ton of information then edit heavily. ๐‘บ๐’‰๐’๐’˜ ๐’•๐’‰๐’† ๐’‘๐’†๐’‚๐’“๐’ not the water, dirt, or oyster.

Compelling content will help your audience understand and appreciate your value.

* Blog post on audience persona:

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