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๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜€ ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—น


Great novels connect with our hopes and fears, convey an amazing story, then push the boundaries of our experience.


Effective marketing strategy aspires shows us new worlds, too.


๐——๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด โ€“ Explain clearly and simply your business offering and value* compared to other options.


๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ โ€“ Start with a tightly defined group to focus resources and develop a reputation. Keep messaging simple and consistent.


๐—ฆ๐˜๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜‚๐˜ โ€“ Distinguish your company through a unique tagline, logo, visual, and value proposition.


๐—˜๐—บ๐—ฝ๐—ต๐—ฎ๐˜€๐—ถ๐˜‡๐—ฒ ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜ โ€“ Understand customersโ€™ needs and how your offering will positively improve their lives. Resist talking about you.


๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜‚๐—บ โ€“ Educate potential customers AND current clients about new industry trends and how you're keeping ahead.


๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ โ€“ Emphasize a feedback cycle to learn from mistakes and build on success.


Marketing strategy blends awareness, storytelling, science, and education to motivate all stakeholders.


Apply science and fantasy to show clients a world of their dreams.


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* See article on Value Proposition here: https://bit.ly/2RvkBka


Photo by Reimund Bertrams who can be found here: https://bit.ly/2T0pbHR

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