𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗥𝗲𝗮𝗱𝘀 𝗟𝗶𝗸𝗲 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗡𝗼𝘃𝗲𝗹

Great novels connect with our hopes and fears, convey an amazing story, then push the boundaries of our experience.

Effective marketing strategy aspires shows us new worlds, too.

𝗗𝗲𝗳𝗶𝗻𝗲 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 – Explain clearly and simply your business offering and value* compared to other options.

𝗥𝗲𝗮𝗰𝗵 𝘁𝗮𝗿𝗴𝗲𝘁 – Start with a tightly defined group to focus resources and develop a reputation. Keep messaging simple and consistent.

𝗦𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 – Distinguish your company through a unique tagline, logo, visual, and value proposition.

𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 – Understand customers’ needs and how your offering will positively improve their lives. Resist talking about you.

𝗖𝗿𝗲𝗮𝘁𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 – Educate potential customers AND current clients about new industry trends and how you're keeping ahead.

𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 – Emphasize a feedback cycle to learn from mistakes and build on success.

Marketing strategy blends awareness, storytelling, science, and education to motivate all stakeholders.

Apply science and fantasy to show clients a world of their dreams.

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* See article on Value Proposition here: https://bit.ly/2RvkBka

Photo by Reimund Bertrams who can be found here: https://bit.ly/2T0pbHR