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  • Writer's pictureBenjamin

๐—ฃ๐—ฎ๐—ถ๐—ฟ๐—ถ๐—ป๐—ด ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ๐˜€

You canโ€™t run fast or far with only one shoe.

Similarly, you need a strong brand AND strong values to grow your business quickly by focusing resources and communication.

To hit your stride, consider these factors:

๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐—น. A persuasive origin story* allows people to identify the problem you solve and the value of your solution.

๐—”๐—ฝ๐—ฝ๐—น๐˜†. Show how your business, offerings, and culture demonstrate your values consistently. For instance, a baby clothes retailer with a weak parental leave policy is going to be scrutinized.

๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜. Treat employees as ambassadors of your brand by offering a straightforward explanation of your values and revisit them as needed (e.g. tough times).

๐—™๐—ผ๐—ฐ๐˜‚๐˜€. Create target personas which embody and benefit from your core values. Then, screen customers based on your values.

For instance, if you offer a premium product or service, discourage buyers only focused on cost in order to avoid both sides suffering.

๐—–๐˜†๐—ฐ๐—น๐—ฒ. Install a feedback loop to ensure stakeholders are continually aware of your values, brand, and their positive correlation.

You want your company to race ahead, tie up your values and your brand so they work together.


* For a great article on how to Build Your Backstory by Justin Welsh, visit: It describes defining your obstacle, internal and external struggles, change event, spark, guide, and result.

Photo by Avelino Calvar Martinez who can be found here:

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