ย 
Search
  • Benjamin

๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—˜๐—พ๐˜‚๐—ฎ๐˜๐—ฒ ๐˜๐—ผ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต

Updated: Jul 10



If A-B Testing is marketing science, then analytics are the math. The goal is to capture data, improve impact, and maximize your ROI.


Analytics also can reveal your consumers' true needs* and ensure content is tailored to them (rather than annoying mass messaging).


So how to understand the variables and the right equation?


๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ช๐—ผ๐—ฟ๐—ฑ๐˜€. Determine keywords and images carefully. Start from industry lists and talk with people in sales and client services.


๐—ฃ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐˜ ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€. Decide what results you expect in terms of actions and outcomes (e.g. views to sales) then review your accuracy.


๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ฟ๐—ฒ ๐—–๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น๐˜€. Utilize multiple channels to reinforce messages and compound the effects. Then apply similar metrics across channels to standardize comparison and measure interaction.


๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐— ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€. Show results to others (ideally through a dashboard) for feedback and learning since they will have practical insights.


๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐—•๐—ฒ๐—น๐—ถ๐—ฒ๐—ณ๐˜€. People and trends constantly shift. Incorporate the latest solutions and changes in your industry and your business.


Marketing analytics generate strong revenue growth. It just adds up.


-------------------------------


* I love this insight from Cindy Alvarez: โ€œYou donโ€™t need to learn what customers say they want; you need to learn how customers behave and what they need. In other words, focus on their problem, not their suggested solution.โ€


Photo by Chuk Yong who also can be found here: https://bit.ly/3dnG2fA

109 views0 comments
ย