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๐—œ'๐—บ ๐—ฎ ๐—ฅ๐—ผ๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ฒ๐—น

Updated: Sep 1




As a founder, you may want to focus on changing the world, building products, or growing revenues.


While that focus happens in your mind, stakeholders constantly watch your behaviors and signals. Their scrutiny will increase proportionate with your success.


Whether you embrace being a role model or loathe the idea, your actions and words can impact investors, clients, and employees to support or ignore your vision. You want to acknowledge the optics without being so obsessed with perceptions that you live in constant fear of making a damaging mistake.



How do you lead without being preoccupied with perceptions?


Be true to yourself. Lead others with self-awareness starting by knowing and sharing your vision and values.


Consistency is easier and grounded in your original dream. If you make a mistake, then readily acknowledge it and explain your plan to improve.


Leaders often worry about making mistakes, but everyone knows we are imperfect, so immediately call out the impact and learning.


Practice empathy. Get to know others in your team and understand your influences in their lives.


โ€œ๐‘ณ๐’†๐’‚๐’…๐’†๐’“๐’” ๐’‚๐’“๐’† ๐’Ž๐’๐’“๐’† ๐’‘๐’๐’˜๐’†๐’“๐’‡๐’–๐’ ๐’“๐’๐’๐’† ๐’Ž๐’๐’…๐’†๐’๐’” ๐’˜๐’‰๐’†๐’ ๐’•๐’‰๐’†๐’š ๐’๐’†๐’‚๐’“๐’ ๐’•๐’‰๐’‚๐’ ๐’˜๐’‰๐’†๐’ ๐’•๐’‰๐’†๐’š ๐’•๐’†๐’‚๐’„๐’‰.โ€ โ€“ Rosabeth Moss Kanter

Ask deeper questions such as, โ€œWhatโ€™s one thing you will want in order to stay with the company?โ€


Work with your leaders and their teams to align company goals, team initiatives, and individual performance so people know their roles. Proactively help people to level up and respectfully say goodbye when necessary.



Learn patience. Not every decision needs to be made immediately.


Take time to breathe so you can receive advice and perspective, learn all the options, and respond with less emotion.


Those times I acted impulsively, I often spent more time fixing problems and mending relationships which slowed down my goals.



Think positive. When things are going well, optimism is in abundance. But problems spark more problems as you struggle to solve the root cause and address peopleโ€™s questions and emotions.


Remember that you are highly likely to persevere even if everything feels dire today. Some major crises become huge opportunities.



Work smart. You will be tempted to work long hours and remain focused on the business. However, this is a marathon, not a sprint.


Practice healthy habits around diet, exercise, and sleep. Spend time with family and friends and enjoy hobbies (which also opens up new ideas).


Also, learn from various sources (books, articles, conferences including other industries) to spark creativity and strengthen resolve.



You may not want to be a role model, but you need to recognize the world has other intentions. Your effort may perpetuate your success.

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