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๐—š๐—ผ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ: ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป

Updated: Feb 25



โ€œ๐‘ฐ๐’Ž๐’‚๐’ˆ๐’Š๐’๐’‚๐’•๐’Š๐’๐’ ๐’˜๐’Š๐’๐’ ๐’•๐’‚๐’Œ๐’† ๐’š๐’๐’– ๐’†๐’—๐’†๐’“๐’š๐’˜๐’‰๐’†๐’“๐’†.โ€
โ€“ Albert Einstein

Most startups grow by creating demand, solving problems better, or costing less. Their successes share one feature โ€“ Innovation.


For startups, innovation can create a competitive advantage, determine a market leader, increase efficiency, lower costs, and most importantly, prevent the danger of stagnation.



๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฎ ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป


To foster and formalize innovation, encourage your team to propose and to test new ideas through these areas:


๐˜š๐˜ค๐˜ฉ๐˜ฆ๐˜ฅ๐˜ถ๐˜ญ๐˜ช๐˜ฏ๐˜จ: Show you value innovation by devoting recurring times for deep work, to present new software, and to brainstorm projects.


๐˜™๐˜ฆ๐˜ค๐˜ฐ๐˜จ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ: Celebrate new ideas themselves and suggestions which eventually save costs or garner client recognition.


๐˜š๐˜ข๐˜ง๐˜ฆ๐˜ต๐˜บ ๐˜•๐˜ฆ๐˜ต: Inspire everyone to share ideas by praising experiments and emphasizing learning even if the ideas "fail".


๐˜š๐˜ฐ๐˜ญ๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ˆ๐˜ฑ๐˜ฑ๐˜ณ๐˜ฐ๐˜ข๐˜ค๐˜ฉ*: Seek solutions immediately with a crisis. The temptation may be to lament or ruminate on what happened.


Know that problems exasperate limitations, while solutions emphasize new opportunities, and facilitate moving forward.



๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜ ๐—ฉ๐—ฎ๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€ ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€


Ideas may come from many sources. Some ways to cultivate them:


๐˜•๐˜ฆ๐˜ต๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ: Create channels where everyone can suggest ideas, from public brainstorms to anonymous surveys. Ideas come from diversity.


Even a simple survey (2-4 questions) can generate new suggestions.


๐˜Š๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด: Combine different teams (e.g. work groups or random matching) to share experiences and discover new approaches.


You may formalize combinations to solve specific problems or ask a task force to generate futuristic ideas.


๐˜Œ๐˜น๐˜ฑ๐˜ฐ๐˜ด๐˜ถ๐˜ณ๐˜ฆ: Place yourself and the team in new situations to generate originality. Visit an unfamiliar place or take classes in new areas.


Consider a small stipend to take a class or read a new book with the only stipulation that the person shares what they learned.


๐˜‹๐˜ช๐˜จ ๐˜‹๐˜ฆ๐˜ฆ๐˜ฑ๐˜ฆ๐˜ณ: Like a doctor separating symptoms from the underlying disease, you need to go beyond the surface level.


When a problem arises, understand why does it matter and what does the team hope to accomplish, and how will our work improve?


In order words, don't take problems simply at face value.



๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—˜๐—ณ๐—ณ๐—ผ๐—ฟ๐˜๐˜€


If you can create a useful system for evaluating ideas, that will create efficiency as you evaluate many of them in the future.


"๐‘ท๐’†๐’๐’‘๐’๐’† ๐’˜๐’‰๐’ ๐’„๐’‚๐’ ๐’‡๐’๐’„๐’–๐’”, ๐’ˆ๐’†๐’• ๐’•๐’‰๐’Š๐’๐’ˆ๐’” ๐’…๐’๐’๐’†. ๐‘ท๐’†๐’๐’‘๐’๐’† ๐’˜๐’‰๐’ ๐’„๐’‚๐’ ๐’‘๐’“๐’Š๐’๐’“๐’Š๐’•๐’Š๐’›๐’†, ๐’ˆ๐’†๐’• ๐’•๐’‰๐’† ๐’“๐’Š๐’ˆ๐’‰๐’• ๐’•๐’‰๐’Š๐’๐’ˆ๐’” ๐’…๐’๐’๐’†."
โ€“ Dr. John Maeda

๐˜Ž๐˜ฐ๐˜ข๐˜ญ๐˜ด. Start with clear, measurable goals and objectives, revisiting them for clarity when discussing challenging decisions.


๐˜—๐˜ณ๐˜ฐ๐˜ค๐˜ฆ๐˜ด๐˜ด. Determine who will suggest, evaluate, and rank ideas (consider a small group of 2-4 people to make recommendations).


๐˜Œ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ. Decide on criteria to evaluate ideas. Some options:

  • Impact โ€“ What do your clients, company, team, and individuals stand to benefit from a new idea? What can go wrong for them?

  • Expertise โ€“ Which resources, authorities, and team members will provide useful guidance?

  • Experiment โ€“ Can you run a small test to mitigate potential risk?


๐˜™๐˜ข๐˜ฏ๐˜ฌ๐˜ช๐˜ฏ๐˜จ. Rate how each idea helps the company, team, and clients. Bonus: You will construct useful, objective criteria for future ideas.



๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ ๐—ง๐—ต๐—ฒ ๐—•๐—ฒ๐˜€๐˜ ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€


An idea without implementation is useless, so follow these steps:


๐˜Š๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ: Foster new ideas and interest from the team and stakeholders by sharing challenges and threats.


As people see their input matters, they will be more supportive and more eager to proactively suggest and test ideas.


While effective communication can be tiring, it builds long-term support and lures suggestions to improve upon the original idea.


๐˜š๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜Œ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด: Any good professional is a teenager at heart. We want to know why we are doing something, not just told to do it.


By setting expectations, even if people do not agree with the details, knowing the context will give them more confidence in the plan.


๐˜”๐˜ฆ๐˜ข๐˜ด๐˜ถ๐˜ณ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต: Based on desired outcomes, decide the following:

  • Who will own measurement? (Only one person)

  • What criteria will you measure?

  • What are the milestones?

  • Is there a scale of success?

  • How will you share findings?

  • How will you decide to continue the project?


๐˜๐˜ฆ๐˜ฆ๐˜ฅ๐˜ฃ๐˜ข๐˜ค๐˜ฌ. Review progress on a specific date. Share ongoing reports and meet intermittently to keep advancing the objectives.


Based on your findings and other priorities, decide whether to keep going, apply even more resources, or to experiment with a new idea.



Innovation drives expansion, efficiency, and engagement. Improve how you collect, implement, and measure ideas to grow successfully.


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* More on Solutions Approach here: https://www.webuildscalegrow.com/post/8744b544


Photo by Skye Studios which can be found here: http://www.skyestudios.net/

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