𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿
As a visionary founder, when the lightbulb goes off, you need a way to harness that bright idea.
To make a huge impact, you need to clearly articulate how you solve customers’ problems better than anyone else.
You would only propose to someone after knowing them closely. Similarly, you need to carefully understand your customers.
How do you articulate your value proposition effectively?
𝗦𝗲𝗹𝗳-𝗔𝘄𝗮𝗿𝗲 – Know your business: Why do you exist? What future do you want to create? What principles guide you?
𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 – Identify your customers’ main problem: What do they need right now? What makes them ready to receive your solution?
𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 – Connect your business to your customers’ needs: What makes your solution meaningful? Why should they buy from you?
Overall, the value proposition should be unique, concise, and meaningful as well as differentiate you from competition.
Avoid using a slogan, tagline, or some other grandiose and vague way to position yourself.
Finally, realize that as you and your customers evolve, the value proposition and your messaging need to progress as well.
Rely on A-B Testing* to improve each element of the value proposition (headline, description, and visuals). See my post on A-B Testing here: https://bit.ly/3xvTGVR
Photo by Myriams-Fotos who can be found here: https://bit.ly/3tQ1r71