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  • Writer's pictureBenjamin

๐—–๐—น๐—ฒ๐—ฎ๐—ฟ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐—ฝ๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€

As you strive to capture markets, scale operations, and excite various stakeholders, strong communication is crucial in every interaction.

You must help people understand your goals and support your plans.

โ€œ๐™‚๐™ค๐™ค๐™™ ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™˜๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™—๐™ง๐™ž๐™™๐™œ๐™š๐™จ ๐™˜๐™ค๐™ฃ๐™›๐™ช๐™จ๐™ž๐™ค๐™ฃ ๐™–๐™ฃ๐™™ ๐™˜๐™ก๐™–๐™ง๐™ž๐™ฉ๐™ฎโ€
โ€“ Nat Turner

The Value of Communication

Here are some more reasons why great communication is key:

Collaboration. Build momentum, align interests, and prevent problems.

Learning. Discover new opportunities and prevent any potential flaws in your plans to mitigate risks.

Community. Encourage people to love your business and to engage others who may be interested.

Team. Excite and motivate your team to drive value. Here's an expert:

โ€œ๐™€๐™›๐™›๐™š๐™˜๐™ฉ๐™ž๐™ซ๐™š ๐™ฉ๐™š๐™–๐™ข๐™ฌ๐™ค๐™ง๐™  ๐™—๐™š๐™œ๐™ž๐™ฃ๐™จ ๐™–๐™ฃ๐™™ ๐™š๐™ฃ๐™™๐™จ ๐™ฌ๐™ž๐™ฉ๐™ ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™˜๐™–๐™ฉ๐™ž๐™ค๐™ฃ.โ€
โ€“ Mike Krzyzewski

Ways to Improve

With the many benefits in mind, here are some practical tips to level up:

Discover Mutual Interests

People may support you because it piques their interest, gives them pleasure, or makes their life easier.

Ask people specifically why they rely on your business and what they would like to see more as you grow. Apply these insights in expanding.

Ask Many Questions

For deeper, more meaningful insights, ask both quantitative and qualitative questions.

The quantitative approach (ranking) provides metrics over time. Improve scores over time and if scores lower, address the change in sentiment.

The qualitative approach (open questions) encourages candor and new ideas for improvement and growth.

Apply a Unique Approach

There are different paths to reach othersโ€™ hearts and minds. For each stakeholder, decide their needs, preferred cadence, and best format.

The customized effort will result in a stronger connection and more helpful responses.

Amplify Your Audience

Build a positive community to encourage engagement and referrals. To do this, explain your plans around growth, new hires, and partnerships.

You may motivate your community further by offering referral bonuses for new customers, partners, and/or workers.

Design a Feedback Loop

Seek feedback by asking open-ended questions (e.g. โ€œWhat would have been a better way for me to lead that meeting earlier?โ€).

When ideas are confusing, ask for an example of how they best learn or switch to another approach.

Strong communication is a lot of work, but as a startup leader, you need to invest in relationships and to minimize distractions.


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