𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗿𝘁𝗶𝗰𝗹𝗲

Excited to discuss “𝙃𝙤𝙬 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙚 𝙙𝙞𝙛𝙛𝙞𝙘𝙪𝙡𝙩 𝙘𝙝𝙖𝙣𝙜𝙚” in AICPA's Financial Management magazine. Some excerpts:

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. In communicating your organization's changes, put your new vision for the future into concrete terms.

One way is to explain what effective change will look like, describe the reasons for it, and discuss its scope, Friedman said.

'Describe scenarios for success as well as if change does not occur. Provide regular updates and celebrate progression.‘

'Humans have many cognitive biases, including a propensity for focusing on the one negative thing in a sea of great things.'

𝗦𝘁𝗮𝗿𝘁 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽. Communicating change should begin with top decision-makers.

‘Whether the change is suddenly forced upon you or planned, leaders absolutely have to own the change,’ said Friedman.

'Leadership may appoint a change management team by identifying champions who will move the change forward.'

Check out the full article here: https://bit.ly/3BSIWCC