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  • Writer's pictureBenjamin

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝘀 𝗼𝗻 𝗬𝗼𝘂

Updated: Jul 13, 2023

Team productivity has a significant impact on your revenues and profitability. However, founders often don't recognize their role in fostering performance.

As a startup grows, successful founders must transition from being the top contributor to the head motivator.

“A good leader is someone who can motivate

and inspire others to achieve great things."

- Zig Ziglar

Of course, this is easier said than done.

If you’re ready to pivot and increase your impact, let’s grow!

Provide Direction

Numerous studies have investigated the best ways to increase productivity.

Consistently, they found that setting ambitious yet attainable and specific objectives is the best approach.

“Speed is only useful if you are

running in the right direction."

- Joel Barker

Founders must rigorously define, communicate, and assess company goals.

Align Performance

Job responsibilities and metrics must align with company and team goals.

In performance reviews, connect company success and individual contributions starting with onboarding. Everyone should know how their role directly impacts company outcomes.

Capture Metrics

Many leaders and managers confuse activity with results and outcomes.

Activities (hours, tasks, etc.) drive results, but those results may not result in the intended outcomes. For instance, sales outreach can result in meetings, but the desired outcome is winning deals.

Successful leaders discover what activities and results cause positive impact.

Offer Feedback

Feedback is not only about praise. In fact, constantly cheering on employees can demotivate them. Effective feedback relies on honesty and empathy.*

Tell people what they need to hear, not just what they want to hear. However, make sure that any feedback is constructive and fosters meaning.

Being open to feedback models this skill (and generates useful insights).

Motivate Individuals

People's motivations often involve three dimensions:

Power. Desire to be perceived as influential, e.g. excited to meet a board member.

Achievement. Seek to complete tasks and projects, e.g. motivated by the opportunity to solve a new, challenging problem.

Affiliation. Crave the approval of others, e.g. eager to organize the next social event.

Through these dimensions, you realize what could motivate one person also could discourage another.

Pro Tip: Improving performance does not always require spending money. The examples above require no significant cost.

High productivity relies on your clear communication, aligned performance, constant measurement, candid feedback, and effective encouragement.


* Kim Scott’s book is a great read here: Radical Candor: Be a Kickass Boss Without Losing Your Humanity

𝗦𝗰𝗮𝗹𝗲: 𝗥𝗲𝗮𝗰𝗵 𝗬𝗼𝘂𝗿 𝗣𝗲𝗮𝗸 offers over 130 independent articles across 500 pages including leadership, growth, sales, marketing, operations, finance, and teams. In just five minutes, learn the best methods and practical options to activate your dreams.

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