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  • Writer's pictureBenjamin

𝗗𝗘𝗜 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵



By recognizing the business and societal value of Diversity, Equity, and Inclusion (DEI) programs, your startup benefits in many ways beyond citizenship:


· Increase innovation

· Improve problem-solving

· Offer products and services with a stronger appeal

· Encourage stronger teams by engaging top talent

· Connect with more clients


There are many biases in the workplace including the desire to support people who remind us of ourselves.*


Your team may be small and lack resources, so you may have to push in order to seek more diverse input.



𝗪𝗮𝘆𝘀 𝘁𝗼 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗗𝗘𝗜


This is a long-term commitment. The ongoing discussion and any remedies will need to be evolving. However, here are steps to start:


𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘪𝘯𝘨: As a startup, find less-common sources of talent and raise your commitment to ensure progress.


· Pursue diverse candidates (e.g. contact a range of college campuses and networking groups)

· Consider using recruiters and job sites focused on diverse audiences

· Ensure consistent interviews are train interviewers on DEI principles

· Include people from different backgrounds and circumstances throughout the recruiting process


𝘗𝘦𝘰𝘱𝘭𝘦 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴: Someone needs to own the responsibility for DEI.

“𝙄𝙣𝙘𝙡𝙪𝙨𝙞𝙫𝙚 𝙡𝙚𝙖𝙙𝙚𝙧𝙨 𝙡𝙚𝙖𝙫𝙚 𝙚𝙫𝙚𝙧𝙮 𝙥𝙚𝙧𝙨𝙤𝙣 𝙖𝙣𝙙 𝙚𝙫𝙚𝙧𝙮 𝙧𝙤𝙤𝙢 𝙗𝙚𝙩𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 𝙩𝙝𝙚𝙮 𝙛𝙤𝙪𝙣𝙙 𝙞𝙩.” – First Round Review**

· Create opportunities for all staff to share their thoughts and make it safe for employees to talk about their unique needs and experiences

· Build training opportunities (e.g. openly discuss unconscious bias)

· Encourage mentorship between people from different backgrounds to pair - you may need to seek mentors outside the company

· Measure parity in recruiting, hiring, terminations, compensation, benefits, and promotions

· Diversify your network and the networks of leaders in the company


𝘚𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴: The more you address DEI, the better your efforts:


· Encourage diversity in your investors and advisors

· Push the Board to create DEI goals, initiatives, and benchmarks

· Uphold your values in marketing and public relations

· Participate in community and industry efforts that support diversity

· Ask stakeholders for help to diversify candidate pools, mentorship, and advisors


DEI issues challenge us because we are forced to look at circumstances on a deeper level.


𝙁𝙤𝙪𝙣𝙙𝙚𝙧𝙨 𝙢𝙪𝙨𝙩 𝙛𝙖𝙘𝙚 𝙩𝙝𝙚𝙞𝙧 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘𝙞𝙩𝙮, 𝙫𝙪𝙡𝙣𝙚𝙧𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙬𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝘿𝙀𝙄 𝙞𝙣𝙞𝙩𝙞𝙖𝙩𝙞𝙫𝙚𝙨.

We must acknowledge the possibility of bias and be able to hear a range of perspectives.


When the entire team feels supported, that fosters creativity, improves problem-solving, and increases engagement.


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* Writer’s note: I’m a cisgender, straight white male. Those descriptions may not describe my work, but they certainly inform my perspective. It’s likely that someone from a different background, going through the same experiences as me, would have different interactions and interpretations.


** First Round Review published a great article on inclusive leadership here: https://bit.ly/3qcMpaC

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