When youโre playing chess, some pieces are more valuable.
In business, some market segments hold more potential impact, so you want to focus efforts and resources on reaching them.
Divide a market into defined categories based on shared characteristics (e.g. demographics, interests, or locations).
๐๐๐๐ข๐๐ฃ๐ฉ๐๐ฉ๐๐ค๐ฃ โ ๐๐๐ง๐๐๐ฉ๐๐ฃ๐ โ ๐๐ค๐จ๐๐ฉ๐๐ค๐ฃ๐๐ฃ๐
๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป determines distinct populations along certain lines:
* Demographic characteristics such as age, income, or education
* Geographic details like country, state, or zip code
* Psychographics distinguishes activities and opinions (e.g. environmentalists or conservatives)
* Behavioral traits look at purchasing or usage activity (e.g. an athletic shoe company segments basketball players and runners)
๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด evaluates segments based on size and potential growth, spend potential, and your objectives and resources.
In ๐ฃ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด, you develop specific audience personas* and marketing plans based on your value proposition.**
Segmentation leads to adeptly mastering marketing and vastly increasing ROI.
Your move.
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* See article on Audience Personas here: https://bit.ly/3er3A3x
** See article on Value Proposition here: https://bit.ly/3f69czx
Photo by Anusorn Nakdee who can be found here: https://bit.ly/3evzpY0
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