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๐—ฆ๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐˜€ ๐˜๐—ผ ๐—ฃ๐—ถ๐—ฒ๐—ฐ๐—ฒ ๐—ง๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฎ ๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†

When youโ€™re playing chess, some pieces are more valuable.


In business, some market segments hold more potential impact, so you want to focus efforts and resources on reaching them.


Divide a market into defined categories based on shared characteristics (e.g. demographics, interests, or locations).


๐™Ž๐™š๐™œ๐™ข๐™š๐™ฃ๐™ฉ๐™–๐™ฉ๐™ž๐™ค๐™ฃ โ†’ ๐™๐™–๐™ง๐™œ๐™š๐™ฉ๐™ž๐™ฃ๐™œ โ†’ ๐™‹๐™ค๐™จ๐™ž๐™ฉ๐™ž๐™ค๐™ฃ๐™ž๐™ฃ๐™œ


๐—ฆ๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป determines distinct populations along certain lines:


* Demographic characteristics such as age, income, or education


* Geographic details like country, state, or zip code


* Psychographics distinguishes activities and opinions (e.g. environmentalists or conservatives)


* Behavioral traits look at purchasing or usage activity (e.g. an athletic shoe company segments basketball players and runners)


๐—ง๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ถ๐—ป๐—ด evaluates segments based on size and potential growth, spend potential, and your objectives and resources.


In ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด, you develop specific audience personas* and marketing plans based on your value proposition.**


Segmentation leads to adeptly mastering marketing and vastly increasing ROI.


Your move.


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* See article on Audience Personas here: https://bit.ly/3er3A3x


** See article on Value Proposition here: https://bit.ly/3f69czx


Photo by Anusorn Nakdee who can be found here: https://bit.ly/3evzpY0


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