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  • Writer's pictureBenjamin

๐—ฃ๐—ฅ: ๐—›๐—ฒ๐—ฟ๐—ผ ๐—ผ๐—ฟ ๐—ฉ๐—ถ๐—น๐—น๐—ฎ๐—ถ๐—ป?

Updated: Jul 10, 2021

As you struggle for traction, it's tempting to signal help to Public Relations. But will PR rescue your business, or cause its demise?

Consider these scenarios:

๐—ฃ๐—ผ๐—ผ๐—ฟ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. PR can bolster your number of mentions, but with so much noise, itโ€™s hard to truly impact your target audience. A better approach is a strong business bolstered by word of mouth.

๐—œ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€๐˜‚๐—ฟ๐—ฒ. Some investors expect you to pay for PR based on their experience. Understand what outcomes they expect and then focus on the results you seek, not just one channel.

๐—™๐—ฎ๐—ฐ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐—ด๐—ผ. Good press can be flattering and even addictive. Stick to objective ROIs and remember that many companies have been wildly successful without significant marketing or Public Relations.

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐—ฑ๐—ผ? In the early stage, it's best if you can handle PR internally. Target the right reporters and influencers and pique their interest by concisely noting major breakthroughs and notable clients.

Another option is to pay for PR in a limited scope, e.g. promote a huge product release.

At the early stage, PR rarely produces success. First, make your business solid.

๐‘ป๐’‰๐’† ๐’„๐’‚๐’‘๐’† ๐’…๐’๐’†๐’”๐’'๐’• ๐’Ž๐’‚๐’Œ๐’† ๐’•๐’‰๐’† ๐’‰๐’†๐’“๐’.


Elad Gil in ๐ป๐‘–๐‘”โ„Ž ๐บ๐‘Ÿ๐‘œ๐‘ค๐‘กโ„Ž ๐ป๐‘Ž๐‘›๐‘‘๐‘๐‘œ๐‘œ๐‘˜ summarizes it nicely, โ€œDonโ€™t confuse press coverage with traction and remember to focus on the companyโ€™s core metrics. And do not think that a good press cycle can cover up [or somehow makes up] for a bad business decision.โ€

This post discusses challenge networks:

Photo by Ivรกn Tamรกs who can be found here:

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