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  • Writer's pictureBenjamin

๐—™๐—ถ๐˜ƒ๐—ฒ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—™๐—ฎ๐—ถ๐—น๐˜€ / ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป

Five Founder Fails Execution

90% of startups fail. How can you ensure yours thrives?

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This series examines five critical execution pitfalls and how to avoid them. Today, Iโ€™ll execute my last idea.

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Execution is Essential

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In the fast-paced startup world, a groundbreaking idea is just the start. The real game-changer is execution.

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PayPal's execution in creating a seamless payment solution was pivotal in its rise to become a global leader in online payments. Their flawless execution of a seamless payment solution was crucial to becoming a global leader. Contrast this with a company called Webvan. Despite raising nearly $1B, they failed due to poor execution while Amazon Fresh and DoorDash would become household names.


"Vision without execution is hallucination."

โ€“ Thomas Edison


While implementation might lack the glamour of imagination, itโ€™s the unsung hero of startup success.

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Best Practices for Strong Execution


Define:ย Articulate the project's purpose publicly. People are more motivated when they understand the destination.


Prioritize: Identify key actions and dependencies to tackle first.

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Bias: Balance strategy and implementation, but remember it's often better to act and adjust than to over-plan.

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Divide: Break projects into manageable sprints with clear milestones to maintain focus and momentum.

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Metrics: Set clear milestones to measure success, ensuring that you track progress constantly and adjust your strategy when needed.

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Expertise: Rely on external experts for specialized needs or one-time tasks, allowing your team to focus on core strengths.


Enable: Empower your team to decide and act, fostering ownership and accountability, by setting expectations and guardrails.


Report: Regularly share progress, next steps, and potential obstacles to maintain accountability. I often find that the more visibility, the fewer long-term issues.

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Experiment: Apply changes to a small scale first, assess impact and any problems, and expand from there.

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Measure: Gather as much feedback as possible, both quantitative and qualitative. Be ready to pivot, as flexibility is a major advantage.

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Execution is crucial in startup success, but typically not as appreciated or fun (unless you're me). Avoid common pitfalls and transform visionary ideas into impact.

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This post was written by me with AI editing. The image is Thomas Edison.


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