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  • Writer's pictureBenjamin

๐—ง๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—”๐—บ๐—ถ๐—ฑ๐˜€๐˜ ๐—จ๐—ป๐—ฐ๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜๐˜†

Updated: Jul 2


Effective Scaling Part 1: Thriving Amidst Uncertainty

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This four-part series will cover startup planning, people, efficiency, and resources as crucial inflection points in growth.


"If there's one thing that's certain

in business, it's uncertainty."

โ€“ Stephen Covey

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Uncertainty is everywhere. In farming, you plant crops without knowing what the weather and markets will bring every season.

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In startups, the long-term volatility of customers, teams, investors, markets, and the overall economy can deter success.

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Uncertainty often causes fear. Instead of cowering in a corner, however, channel your energy based on your vision, values, and desired outcomes.



Optimize What You Control

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As a founder, YOU are the only certainty about the future. So, you want to dedicate time and energy optimizing what you control.

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Prepare scenarios and budgets for the expected, best, and worst cases.

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Determining responses will give you more options now and lower stress if anything bad happens later.

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Review data consistently for insights and revisit entire plans at least quarterly to make necessary adjustments.



Seek Advice Constantly


To keep developing as a leader and discover opportunities, regularly seek peers, investors, team, customers, etc. and ask them open-ended questions.

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Create a challenge network of people who will candidly say what you need to hear, not only what you want to hear.

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At least quarterly, approach them with specific obstacles and broad perspectives (e.g. where should we be in one year?).



Learn Differently

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Constantly learn new concepts to stockpile ideas and adapt if needed.

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Seek multiple sources across different fields. Read articles and books outside your industry, review competing sources, and read fiction for new ideas.

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Create time to work on the business, not only in the business. For instance, I break away weekly to review and update my objectives.

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Regularly test new ideas by running experiments:

  • Create a hypothesis

  • Describe the expected outcomes

  • Determine (limited) resources

  • Measure results

  • Decide the next steps

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Develop Self-Awareness


As we become more self-aware, we will better handle pressure, form relationships, and make decisions.

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Some people increase awareness through internally focused activities such as writing, mindfulness, and breathing.

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Others look externally by engaging plenty of advisors, mentors, peers, and team members who can provide candid and constructive feedback.

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Finally, make room for activities that will reinforce you against day-to-day stress, such as exercise, a healthy diet, sleep, and time with family & friends.

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Give any new habit at least 6 weeks to feel the results.

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You cannot predict the elements, but by recognizing and optimizing what you control, you can maximize options.


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This post was written by me with AI editing. The image is AI generated.



๐—ฆ๐—ฐ๐—ฎ๐—น๐—ฒ: ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฒ๐—ฎ๐—ธย is a 500-page handbook with over 130 separate articles that ascend into topics like leadership, growth, sales, marketing, operations, finance, and teams. In five minutes, learn the best methods and practical solutions to reach your dreams.

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