Trust Your Team to Help You Reach Goals

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The founders of a B2B SaaS data analytics company were determined to grow their business with one goal: a strong exit, likely through acquisition. They were equally committed to building a culture that respected and encouraged contributions from all employees.
 
While growing steadily for seven years, they were seeking Series B funding to expand product features and enable entry into new markets.

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The Problem

 

In SaaS, profitability effectively allows companies to operate and grow without the need for immediate funding. At the same time, profitability attracts investors, enhances valuation, and increases exit opportunities.

The founders valued strong metrics when discussing potential exits and knew that profitability would showcase revenue strength and product fit.
 
As a Series B was weeks away from closing, they faced a critical juncture: They needed to achieve profitability before the new funds would be deployed, but the financial projections showed profitability was still six months away. So, there was a lot to do and little time to get it done.

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The Fix

 

We consulted with various professionals: attorneys regarding costs, accountants about capitalizing expenses, and advisors for the deal. ​The founders always shared progress and setbacks openly. Financials were disclosed and feedback was sought. 
 
When we discussed this profitability goal, employees responded by proactively approaching me with helpful suggestions.
 
They offered to delay training, reduce marketing spend (without stopping campaigns), and postpone planned purchases during the targeted month.
 

 

The Outcome

 

This collaborative approach proved essential in achieving our goal
 

We saved enough to reach profitability just before deploying our new capital.

 

The founders proudly announced this accomplishment to investors and the team. It also became a key achievement to highlight when talking with potential acquirers.

 

A few years later, Automattic WordPress VIP acquired the company.