Search
  • Benjamin

๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐˜๐—ต๐—ฒ ๐—š๐—ฎ๐—ฝ ๐˜๐—ผ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€

Updated: Mar 27

Your business may be the best, but there's always a chasm between you and potential customers. How do you best bridge the gap?


Try being:


๐—ฅ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜. Answer these prospect questions clearly: Why would I buy what you're selling? Why should I buy it from you?


๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ. Offer useful insights using common words. No one likes unnecessary eloquence, I mean, fancy words.


๐—™๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น. Use metrics to explain. I shifted from โ€œhelp you scale quicklyโ€ to โ€œ5 successful M&A transactionsโ€ with great effect.


๐—˜๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น. Use case studies, testimonials, etc. to show similar companies benefitting from your solution.


๐—™๐—น๐—ฒ๐˜…๐—ถ๐—ฏ๐—น๐—ฒ. Convey your message through multiple channels (e.g. social, text, emails, etc.) and consider changing approaches.


We once had someone send a plant as a thank you gift for meeting, and it definitely made an impact.


๐—›๐—ฒ๐—น๐—ฝ๐—ณ๐˜‚๐—น. Instead of listing all your features and functions, explain how you can effectively solve clientsโ€™ real business problems.


๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜. As we learned in the post on cadence*, following up is critical so keep sending useful information.


You may be the best. Now itโ€™s time to reach paying customers.


---------------------------------------


* The post on cadence (โ€œPace to the Finish Lineโ€) can be found here: http://bit.ly/30VAjGD


Photo by Pablo Fierro who can be found here: http://bit.ly/2Pi1xox

84 views0 comments
LinkedInButton.jpeg

ยฉ 2021 Build Scale Grow, LLC