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๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—•๐—ผ๐—ผ๐˜€๐˜ ๐—–๐—ฎ๐—ฝ๐—ถ๐˜๐—ฎ๐—น

Updated: Jul 22



To boost business growth, you usually need to hire more people. At most startups, their largest investment is human capital.


Effective communication between people facilitates success while poor interactions are distracting or even derailing.*


My next two posts will try to effectively explain the value (today) and how to solve problems (later this week).


๐—ฆ๐—ผ๐—บ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ๐—ฎ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€:


๐‘‚๐‘›๐‘๐‘œ๐‘Ž๐‘Ÿ๐‘‘ ๐ธ๐‘“๐‘“๐‘’๐‘๐‘ก๐‘–๐‘ฃ๐‘’๐‘™๐‘ฆ โ€“ Ramp up employees quickly with proper context and training.


The reward is faster productivity and recognizing poor fit sooner.


๐ท๐‘Ÿ๐‘–๐‘ฃ๐‘’ ๐บ๐‘Ÿ๐‘œ๐‘ค๐‘กโ„Ž โ€“ Set client expectations effectively and acknowledge any issue immediately (especially if the solution is delayed).


The reward is customer retention leading to long-term success.


๐‘†๐‘๐‘Ž๐‘Ÿ๐‘˜ ๐ผ๐‘›๐‘›๐‘œ๐‘ฃ๐‘Ž๐‘ก๐‘–๐‘œ๐‘› โ€“ Encourage creative solutions and efficiency by collaborating across teams asking how to give and receive help.


The rewards are meeting new industry needs and responding best.


๐Ÿฑ ๐—ง๐—ถ๐—ฝ๐˜€ ๐˜๐—ผ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜†


๐‘†โ„Ž๐‘Ž๐‘Ÿ๐‘’ ๐‘กโ„Ž๐‘’ ๐‘‰๐‘–๐‘ ๐‘–๐‘œ๐‘› โ€“ Explain goals and objectives to give context and to creatively discuss multiple paths for the same destination.


๐‘†๐‘’๐‘’๐‘˜ ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘›๐‘Ž๐‘™๐‘–๐‘ก๐‘ฆ โ€“ Emphasize what you share in common, from hobbies, experiences, and concerns, to build relationships.


๐ธ๐‘š๐‘โ„Ž๐‘Ž๐‘ ๐‘–๐‘ง๐‘’ ๐ฟ๐‘’๐‘Ž๐‘Ÿ๐‘›๐‘–๐‘›๐‘” โ€“ Establish training and allow constructive debate on mistakes to accentuate the fact that we can all improve.


๐ด๐‘ ๐‘˜ ๐‘‚๐‘๐‘’๐‘›-๐ธ๐‘›๐‘‘๐‘’๐‘‘ ๐‘„๐‘ข๐‘’๐‘ ๐‘ก๐‘–๐‘œ๐‘›๐‘  โ€“ Encourage non-Yes/No responses, e.g. โ€œWhat do you want out of this session?โ€ to learn true insights.


๐‘€๐‘’๐‘’๐‘ก ๐‘…๐‘’๐‘”๐‘ข๐‘™๐‘Ž๐‘Ÿ๐‘™๐‘ฆ โ€“ Engage recurring 1:1 and team meetings to discuss updates, develop ideas, and resolve setbacks.


Effective communication facilitates success while poor interactions are distracting or even derailing.


๐Ÿฑ ๐—ช๐—ฎ๐˜†๐˜€ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—š๐—ผ๐—ฒ๐˜€ ๐—ช๐—ฟ๐—ผ๐—ป๐—ด


๐ผ๐‘‘๐‘’๐‘›๐‘ก๐‘–๐‘“๐‘ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜๐˜ญ๐˜ข๐˜ธ ๐‘œ๐‘“ ๐‘‡๐‘’๐‘โ„Ž โ€“ Recognize how arguments can start when quick messages lead to a huge misunderstanding.


Communication relies more on body language and tone than words. If there's a problem, change you channel.**


๐พ๐‘›๐‘œ๐‘ค ๐‘ฆ๐‘œ๐‘ข๐‘Ÿ ๐ด๐‘ข๐‘‘๐‘–๐‘’๐‘›๐‘๐‘’ โ€“ Speak to people's needs and motivations. Be aware of demographic and cultural differences which could cause confusion or worse circumstances.


๐ต๐‘’ ๐‘‚๐‘๐‘’๐‘› ๐‘Ž๐‘›๐‘‘ ๐ป๐‘œ๐‘›๐‘’๐‘ ๐‘ก โ€“ Realize that the loss of trust leads to the destruction of business. For that matter, understand that dishonesty ultimately takes more time and energy to maintain than honesty.***


๐น๐‘Ž๐‘๐‘’ ๐ต๐‘Ž๐‘‘ ๐‘๐‘’๐‘ค๐‘  โ€“ Launch into discussion around lost clients, terminations, and other problems. Concentrate on what can be learned and commit to move forward.


๐ธ๐‘›๐‘๐‘œ๐‘ข๐‘Ÿ๐‘Ž๐‘”๐‘’ ๐น๐‘’๐‘’๐‘‘๐‘๐‘Ž๐‘๐‘˜ โ€“ Check if people around you will disagree with your ideas. If not, you have a huge problem. Build a challenge network to seek constructive, necessary feedback.****


Allow people to give you their opinions in meetings and in private. Seek opinions by asking tough questions like, โ€œWhatโ€™s one way this presentation could have been better?โ€


Plus, Iโ€™ve seen this a lot:

โ€œ๐‘ป๐’‰๐’† ๐’”๐’Š๐’๐’ˆ๐’๐’† ๐’ƒ๐’Š๐’ˆ๐’ˆ๐’†๐’”๐’• ๐’‘๐’“๐’๐’ƒ๐’๐’†๐’Ž ๐’Š๐’ ๐’„๐’๐’Ž๐’Ž๐’–๐’๐’Š๐’„๐’‚๐’•๐’Š๐’๐’ ๐’Š๐’” ๐’•๐’‰๐’† ๐’Š๐’๐’๐’–๐’”๐’Š๐’๐’ ๐’•๐’‰๐’‚๐’• ๐’Š๐’• ๐’‰๐’‚๐’” ๐’•๐’‚๐’Œ๐’†๐’ ๐’‘๐’๐’‚๐’„๐’†.โ€ โ€“ George Bernard Shaw

For instance, a manager tells me that an issue has been discussed, but when I speak with the employee, they have no idea about the concern and perceive theyโ€™re doing a great job. Time to reset.


Inflection points occur when the team expands because scaling requires an increased emphasis on clear instructions as there is less informal interaction.


Communication may feel burdensome and unnecessary in a fast-growing startup. However, benefits ultimately include faster responses, more creative solutions, and stronger relationships.


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* Another post on Leadership Communication can be found here: https://www.webuildscalegrow.com/post/a797de6a


** If the conversation is going poorly, find a way to talk in-person or the closest version. If youโ€™re really angry, wait until the next day to talk so you can be more productive and sympathetic in making your point. Many times, an email or text was simply misinterpreted, and a conversation will make the intention clear. Other times, you may not fully agree afterwards, but can understand the other person better and can focus on the task conflict versus the personal conflict.


***Post on Founder Candor can be found here: https://www.webuildscalegrow.com/post/52485455


**** Post on Challenge Networks can be found here: https://www.webuildscalegrow.com/post/8a32d43e

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