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  • Writer's pictureBenjamin

๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐˜€ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—”๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป

While ancient Greek philosophers focused on โ€œ๐‘ฒ๐’๐’๐’˜ ๐’•๐’‰๐’š๐’”๐’†๐’๐’‡โ€*, modern marketers want to know customers and their personas.

The persona is a detailed, fictional composite describing your best potential customers. The ideal persona then impacts your value proposition** and revenue generation.

By empathizing with customersโ€™ needs, goals, and challenges, you craft better marketing messages and build better products/services.

The persona also helps you focus on the right audience by excluding people who would never be good customers.

To build a persona:

* Research target audience (e.g. age, income, role, and interests)

* Engage actual customers about their dreams, fears, and influences

* Identify their career goals and industry pain points

* Create a name, background, and interests

* Describe their typical day and regular life

* Consider including a sketch of their face / body

Since you attract different customers, you may want more than one persona to represent each audience.

When you are proposing value to customers, start with their needs and interests. A persona helps you explain how your solutions best improve their lives.


* The aphorism โ€œknow thyselfโ€ was the first of three maxims inscribed at the Temple of Apollo at Delphi. This picture is a memento mori mosaic featuring the Greek motto from excavations in the convent of San Gregorio in Rome. Source:

** See article on Value Proposition here:

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