𝗣𝗿𝗼𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴

​Most founders are told to "scale fast." Very few are taught how to scale right.

Founder and President Benjamin Friedman joined Amy Quan, Founder of Brderless, for an AMA (Ask Me Anything). Founders asked a range of questions.

Here are the key takeaways that resonated most:

Pick a path: growth or profitability, but not both

Juggling both too early will cloud your decisions. Pick one and commit to it for at least 6 months. Maintain laser focus.

Run real experiments

Ditch the "let's see what sticks" approach. Start with a clear hypothesis. Focus on meaningful metrics, not vanity numbers. Test for 3 months, then make your call: double down, pivot, or stop.

Don't waste money before you hit product-market fit

Fancy tools, PR, flashy hires — these mean nothing if you haven't found people who need your product.

Interview potential investors

Connect with both current and former portfolio founders. Remember: you're not just raising money — you're choosing partners.

Build your version of success

Ignore the "shoulds" of well-meaning family, friends, advisors, and stakeholders who see the world through their experience. Define your own success metrics and build toward them.

You can see a clip from Proven Strategies for Scaling Sustainably HERE.

Brderless serves as a knowledge hub for early-stage founders by offering essential skills, strategic insights, and mentorship from experienced leaders.

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Build Scale Grow solves problems for fast-growing startups, specializing in Social Impact, EdTech, and Health Tech and focusing on Introverted Founders.

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