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  • Writer's pictureBenjamin

๐—›๐˜‚๐—บ๐—ฎ๐—ป๐—ถ๐˜๐˜† & ๐—”๐—œ: ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ผ๐—ณ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†

Updated: 2 days ago


Startups AI Value Creativity

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As AI becomes ubiquitous, what will be the role of humans? This four-part series discusses humanity's enduring value to encourage more startups to improve our condition. The full premise is detailed below.*

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Creativity helps us thrive and offers us numerous benefits. However, AI might lead to a decrease in human innovation if people choose to forego their creativity.


Instead of replacing creativity, AI can enhance it. This post will cover both aspects.

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Creativity's Value


Founder Resilience. Entrepreneurs often discover solutions to their struggles by distilling a problem into an underlying need and creating a new product or service to improve lives.

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Creative entrepreneurs can adapt to unexpected obstacles, discovering and investing in new solutions as markets and information change rapidly.

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Team Engagement. A creative culture attracts motivated individuals eager to learn, expand their skills, and make a difference.

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This work environment fosters productive collaboration among team members, prompting new solutions for efficiency and impact.

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Customer Retention. Creativity leads to memorable interactions that more effectively connect to customers' needs. Innovative marketing and customer communication can greatly improve retention, causing increased retention, upselling, and referrals.

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Iโ€™ve worked with companies that sent free competitive analyses and offered early access to new features to share innovation and insight. This adds value and reinforces relationships.

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Business Growth. Creativity sparks constant idea generation and experimentation. Stagnation will occur without change, leading to your downfall.

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"Even if you are on the right track,

you'll get run over if you just sit there."

โ€” Will Rogers

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Startups that continuously innovate can quickly anticipate and respond to market trends, test assumptions, and adapt their strategy.

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AI Augmentation


AI enables a shift of energy from tactical tasks to creative endeavors, allowing us to enhance the quality and insights of our work.

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For creative roles, AI can help:

  • ย Connect disparate ideas and promote divergent thinking

  • ย Generate a wide array of concepts and content

  • ย Introduce ideas not immediately apparent, especially to experts

  • ย Merge different elements and media in innovative ways

  • ย Create unique content that inspires new techniques and directions

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Leaders and many others apply creativity to continue growing. AI can augment that skill by automating tasks and enhancing our imagination.

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While it may be tempting to outsource creativity to AI, we must recognize its value and find ways AI can foster our imagination.

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This post was written by me with AI editing. The image is AI generated.

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* Premise: Change inevitably involves tradeoffs. As AI continues to advance, solving complex and widespread problems, we must consider what humanity might lose in the process. This four-part series on What Makes Humanityย explores how failure, connection, creativity, and purpose benefit humanity in the hope that startups build solutions where AI and humanity converge meaningfully.

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๐—ฆ๐—ฐ๐—ฎ๐—น๐—ฒ: ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฒ๐—ฎ๐—ธย is a 500-page handbook with over 130 articles that ascend into topics like leadership, growth, sales, marketing, operations, finance, and teams.

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