Successful leaders know that a crisis can turn into an unexpected opportunity, so focus on moving forward.

To reach potential customers, give concise facts, offer emotional narratives, and surprise them fantastically.

Knowing these principles helps to build positive marketing campaigns and business practices.

Push creative boundaries with stakeholders to engage your brand by living in your world.

Visualize the ideal customer to better reach, engage, and continue working with them.

Like fire, fundraising can make life better and worse - equally valuable and dangerous to reach your vision.

Persuasively explain how you solve customers’ current problems better than anyone else to scale successfully.

As a leader and in your company, values and brand define you. Be mindful of how they align as you race to victory.

To win, align company goals with individual motivation.

Rely on metrics aligned with revenue objectives to experience robust growth of mythical proportions.

The podcast covers scenario planning, pushing boundaries, experimentation, growth mindset, and more.

Respect both sides and consider each ingredient to prepare long-term, successful relationships.

Apply the best pricing methods, show prospective customers your value, a and avoid the fate of Icarus.

Lessons Learned from Two Decades of Experience

This post covers the long-term implications to business best practices and personal resilience.

Cold outreach can be tough, but works when the value is immediately conveyed and new approaches are tested.

In sales, keep things moving as fast as possible while mindful of when you should speed up or slow down.

Continue to provide customers with new benefits, survey opinions, and create a community.

Constantly set, measure, and review milestones across all functional areas to inform and drive success.

Create a competitive advantage, increase efficiency, lower costs, and most importantly, prevent stagnation.