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๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐˜๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด, ๐—œ๐˜€ ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฅ๐—ข๐—œ?

"Raise your hand if youโ€™re ready to return to public events..."


In-person events will be happening again soon, if not by summer, then definitely by fall. Does attending makes business sense?


While some are educationally deficient, ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ๐—บ ๐—ผ๐—ณ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด. Here are some considerations:


๐˜ˆ๐˜ถ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ. Make sure the expected demographics align with your ideal target and then ascertain the attendees for contacting.


๐˜๐˜ฎ๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ. Create special collateral, unique URL, discount, and/or new app to better engage participants.


๐˜›๐˜ช๐˜ฎ๐˜ช๐˜ฏ๐˜จ. Combine a major announcement (e.g. new offering or release) with the event for maximum effect.


๐˜š๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด. Establish clear targets (e.g. number of new contacts or reach a specific CEO) then measure results after to decide future events.


๐˜๐˜ฐ๐˜ญ๐˜ญ๐˜ฐ๐˜ธ-๐˜ถ๐˜ฑ. Design an ongoing campaign to further educate attendees on related topics.


Given the past year*, you may want to limit your presence at events and aim for fewer and more impactful ones.


If you join, rely on planning, metrics, and tenacity to optimize outstanding outcomes (and to justify being OOO).


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* Iโ€™m assuming conditions are safe later this year with the pandemic. Also, even if your business could benefit, employees should have discretion on whether to attend.


Photo by Brodie Vissers who can be found here: https://www.brodievissers.com/

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