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  • Writer's pictureBenjamin

๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ฃ๐—น๐—ฎ๐—ป๐˜๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—™๐—น๐—ฎ๐—ด

Updated: May 29, 2021

The quote, "A thousand words leave not the same deep impression as does a single deed" by Henrik Ibsen evolved into the adage we know, โ€œ๐—” ๐—ฝ๐—ถ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐—ฎ ๐˜๐—ต๐—ผ๐˜‚๐˜€๐—ฎ๐—ป๐—ฑ ๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€.โ€

Images can convey an intense story - context, action, even emotions.

Visual design supports your marketing strategy and makes your company more memorable.

After three days, people recall 65% of visual content but only remember about 10% of the words.* Powerful visuals increase engagement and conversions across various platforms.**

To create the best design:

1. Connect value proposition and audience persona to visuals***

2. Set brand guidelines (e.g. tone and style) to define all graphics

3. Take a unique approach (e.g. consider a physical element to some marketing materials because touch is memorable)

4. Keep it clean and simple (applies to words, fonts, colors, lines, etc.)

5. Know the psychology of color (#funfacts red is energetic, yellow is cheerful, and green is refreshing)

6. Remember to help the audience understand your business

While hard to assess the whole design objectively, A-B testing and analytics determine which styles and elements resonate best.****

Graphic design is an art that can be measured scientifically. Keep this balance in mind while conquering your own new islands.


* From the book Brain Rules by John J. Medina ** Here are some interesting stats: Facebook posts with images have 37% higher engagement; Tweets with a visual element are retweeted 1.5x more; Across all social media, infographics average 3x more shares; 65% of people prefer emails with images (Source:

*** See blog post on Value Proposition here: and the post on Audience Persona here:

**** See blog post on A-B Testing here: and the post on marketing analytics here: Photo by Engin Akyurt who can be found here:

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