The quote, "A thousand words leave not the same deep impression as does a single deed" by Henrik Ibsen evolved into the adage we know, “𝗔 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗮 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱 𝘄𝗼𝗿𝗱𝘀.”
Images can convey an intense story - context, action, even emotions.
Visual design supports your marketing strategy and makes your company more memorable.
After three days, people recall 65% of visual content but only remember about 10% of the words.* Powerful visuals increase engagement and conversions across various platforms.**
To create the best design:
1. Connect value proposition and audience persona to visuals***
2. Set brand guidelines (e.g. tone and style) to define all graphics
3. Take a unique approach (e.g. consider a physical element to some marketing materials because touch is memorable)
4. Keep it clean and simple (applies to words, fonts, colors, lines, etc.)
5. Know the psychology of color (#funfacts red is energetic, yellow is cheerful, and green is refreshing)
6. Remember to help the audience understand your business
While hard to assess the whole design objectively, A-B testing and analytics determine which styles and elements resonate best.****
Graphic design is an art that can be measured scientifically. Keep this balance in mind while conquering your own new islands.
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* From the book Brain Rules by John J. Medina
** Here are some interesting stats: Facebook posts with images have 37% higher engagement; Tweets with a visual element are retweeted 1.5x more; Across all social media, infographics average 3x more shares; 65% of people prefer emails with images (Source: https://bit.ly/2Po9NDS)
*** See blog post on Value Proposition here: www.webuildscalegrow.com/post/8ca47864 and the post on Audience Persona here: www.webuildscalegrow.com/post/4eeab97a
**** See blog post on A-B Testing here: www.webuildscalegrow.com/post/d46e1519 and the post on marketing analytics here: www.webuildscalegrow.com/post/7b15cfc5 Photo by Engin Akyurt who can be found here: https://bit.ly/3tUz1c6