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𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀
To differentiate from competition, create a unique, concise, and meaningful explanation how you help better.

Benjamin
May 3, 20213 min read


𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗘𝗾𝘂𝗮𝘁𝗲 𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵
Marketing analytics generate strong revenue growth. It just adds up.

Benjamin
Apr 28, 20213 min read


𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗗𝗿𝗶𝘃𝗲𝘀 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗿 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗪𝗶𝗻𝘀!
Draw on scientific principles to improve marketing ROI by discovering which variation garners better results.

Benjamin
Apr 26, 20213 min read


𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗥𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴, 𝗜𝘀 𝗧𝗵𝗲𝗶𝗿 𝗥𝗢𝗜?
If you join, rely on planning, metrics, and tenacity to optimize outstanding outcomes (OOO).

Benjamin
Apr 21, 20211 min read


𝗣𝗥: 𝗛𝗲𝗿𝗼 𝗼𝗿 𝗩𝗶𝗹𝗹𝗮𝗶𝗻?
𝑻𝒉𝒆 𝒄𝒂𝒑𝒆 𝒅𝒐𝒆𝒔𝒏'𝒕 𝒎𝒂𝒌𝒆 𝒕𝒉𝒆 𝒉𝒆𝒓𝒐.

Benjamin
Apr 19, 20211 min read


𝗣𝗮𝗶𝗿𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀
You want your company to race ahead, tie your values and brand together.

Benjamin
Apr 12, 20211 min read


𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗗𝗿𝗶𝘃𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
The right case study allows others to easily understand your purpose, evoking a stronger engagement.

Benjamin
Apr 6, 20212 min read


𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗠𝘆𝘁𝗵𝘀
Sales metrics are a learning device, and not a scoreboard, which help to optimize success.

Benjamin
Mar 31, 20213 min read


𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻
Revenue diversity is complicated, but the risk of overreliance on a single client is fatal.

Benjamin
Mar 29, 20211 min read


𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗖𝗢𝗢 𝗼𝗿 𝗖𝗙𝗢
Bring on a COO or CFO when the founder's time is best spent growing the business other ways.

Benjamin
Mar 28, 20211 min read


𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗙𝗮𝗶𝗹𝘂𝗿𝗲
Many failure stories include wonderful accomplishments along the way.

Benjamin
Mar 27, 20211 min read


𝗣𝗿𝗶𝗰𝗶𝗻𝗴 - 𝗜𝗰𝗮𝗿𝘂𝘀 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
Pricing is both science and art. Avoid the fate of Icarus by soaring at the perfect height.

Benjamin
Mar 22, 20212 min read


𝗕𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗚𝗮𝗽 𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀
You may be the best. Now it’s time to reach paying customers.

Benjamin
Mar 17, 20211 min read


𝐏𝐚𝐜𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐅𝐢𝐧𝐢𝐬𝐡 𝐋𝐢𝐧𝐞
Know the course and the conditions to maximize your speed.

Benjamin
Mar 15, 20211 min read


𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗻𝗲𝗲𝗱 𝗮 𝗖𝗙𝗢?
Sam Kamani interviews Benjamin on startups reaching the next stage on the Want Money, Got Money podcast.

Benjamin
Mar 12, 20211 min read


𝗣𝗮𝘀𝘀𝗶𝘃𝗲, 𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲, 𝗼𝗿 𝗔𝘀𝘀𝗲𝗿𝘁𝗶𝘃𝗲?
Lessons in sales on solving problems and moving forward with practical examples you can't bear to miss.

Benjamin
Mar 10, 20214 min read


𝗔𝗱𝗱𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀
Grow as a leader and simultaneously improve your sales process in the long term.

Benjamin
Mar 8, 20211 min read


𝗚𝗶𝘃𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀
Any collaboration relies on respect - giving first is a great way to show you appreciate their consideration and effort.

Benjamin
Mar 2, 20211 min read


𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀
If your goal is to build something meaningful, invest in knowing yourself and improving your clients' business.

Benjamin
Feb 23, 20211 min read


𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸
In the e-tribe podcast, Isar Meitis talks with Benjamin on 7 Critical Questions for Small Business Growth.

Benjamin
Feb 15, 20215 min read
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